DSG Consumer Partners: A Singapore Firm Founded by Deepak Shahdadpuri
DSG Consumer Partners is a Singapore-based venture capital firm founded by Deepak Shahdadpuri in 2012, backing consumer brands across India and Southeast Asia with patient, long-term capital. The firm invests from pre-incorporation seed funding up to $5 million per company in premiumization, healthy living, and wellness trends. Its fourth fund closed at $114 million, backing confirmed portfolio companies including Veeba, Sula, Epigamia, and Anveshan.
Overview
DSG Consumer Partners is a venture capital firm headquartered in Singapore. Deepak Shahdadpuri founded the firm in 2012. He put his own home on the line to fund the firm's inaugural fund. The firm invests in consumer businesses across India and Southeast Asia. It traces its investment track record back to 2004, starting with Sula Vineyards. The firm is co-sponsored by the Everstone Group.
Investment Focus and Stage
DSG Consumer Partners backs founders from pre-incorporation seed funding up to $5 million per company. It targets long-term consumer trends like premiumization and healthy living. Farm-to-fork foods, fitness, and wellness for older adults also fit its scope. The firm typically plans 20 investments per fund over roughly three years. It holds investments for six to ten years on average.
Fund Size and Portfolio
DSG Consumer Partners closed its fourth fund at $114 million. The firm's earlier third fund brought total commitments to about $200 million across its history. It now manages an active portfolio of more than 75 companies. Veeba, Sula, Epigamia, and Anveshan all count among its confirmed investments. Baker's Circle, Eazydiner, Mswipe, and The Mom's Co also sit within its wider portfolio.
Leadership
Deepak Shahdadpuri founded DSG Consumer Partners and serves as managing director. He previously co-founded the Beacon India Private Equity Fund before this role. Hariharan Premkumar serves as managing director and head of India. Sameer Mehta serves as managing director and head of Southeast Asia. No public source found connects Aditya Gogri or Anju to the firm.