Prath Ventures

Overview

Prath Ventures is an India-focused investment firm founded in 2022. It backs emerging consumer businesses and technology-enabled companies, with a focus on founders building brands and platforms for India's evolving market. The firm partners with entrepreneurs seeking to establish differentiated products and expand distribution across the country.

Investment Focus and Stage

Prath Ventures invests from pre-seed through growth stages, with reported cheque sizes ranging from ₹2 crore to ₹15 crore. Its core interests include consumer brands, food and beverages, agricultural supply chains, B2B commerce, healthcare, and media.

The firm looks for businesses with clear customer demand, differentiated positioning, and the potential to scale beyond their initial markets. Its consumer investments span jewellery, fashion, luggage, food, beverages, and sustainable products. It also considers businesses improving how products are sourced, distributed, marketed, and sold, including technology-enabled models that can strengthen traditional industries.

Fund Size and Portfolio

Prath Ventures has a reported fund corpus of approximately ₹160 crore and a portfolio of around 10 companies. Its investments include Aukera, a lab-grown diamond jewellery brand; Theater.xyz, a consumer technology and entertainment brand; Miraggio, a fashion accessories brand; Eat Better Co., a better-for-you packaged snacks company; Nothing Before Coffee, a coffee and beverage chain; Littlebox, a fashion commerce brand; Happi Planet, a sustainable personal-care and home-care brand; Assembly, a travel luggage and accessories brand; and Jimmy's, a mixer and beverage brand.

Leadership

Ankit Kedia is Founder and Managing Partner of Prath Ventures. He has experience in investing and consumer businesses, with a focus on identifying emerging brands and supporting their growth.