Sharrp Ventures

Overview

Sharrp Ventures is the investment office of the Harsh Mariwala family, the founding family of Marico Limited. Established in 2014, the Mumbai-based firm manages proprietary family capital across listed equities, unlisted businesses and private equity funds, with its primary investment focus on India and selective exposure to the United States.

The firm follows a long-term, patient-capital approach, partnering with entrepreneurs building consumer-facing businesses. Its association with the Mariwala family and the broader Marico ecosystem gives it access to experience in brand building, distribution, consumer behaviour and business operations.

Sharrp has backed several prominent Indian consumer businesses, including Nykaa and Mamaearth, and continues to invest across emerging consumer categories.

Investment Focus and Stage

Sharrp's core investment areas include:

• Food and Beverages: Packaged food, snacks, nutrition and emerging food brands.
• Beauty and Personal Care: Skincare, haircare, personal hygiene and beauty products.
• Consumer Technology: Digital-first consumer platforms and technology-enabled businesses.
• Health and Wellness: Healthcare, nutrition, fitness and wellness products.
• Lifestyle: Fashion, accessories and other consumer lifestyle categories.

The firm invests from the seed stage through growth and later stages. Its approach is not restricted to a conventional venture capital fund lifecycle, allowing it to make initial investments and support portfolio companies through subsequent funding rounds.

Sharrp's stated initial investment can be up to US$1 million, with the ability to participate in follow-on rounds. The firm places particular importance on founder quality, product-market fit and demonstrated consumer traction.

Investment Structure and Portfolio

Sharrp Ventures operates as a multi-asset investment office rather than a conventional third-party venture capital fund. It deploys the proprietary capital of the Harsh Mariwala family through direct investments in private companies, listed equities and investments in other private equity and venture capital funds.

Its private portfolio includes 34 companies, spanning early-stage, growth-stage and late-stage businesses. Selected investments include:

• Nykaa: Consumer technology and beauty retail platform; Sharrp has partially exited its investment.
• Mamaearth: Beauty and personal care brand operated by Honasa Consumer; Sharrp has partially exited.
• HealthKart: Health and nutrition products platform.
• Purplle: Online beauty and personal care marketplace.
• mCaffeine: Personal care brand focused on caffeine-based products.
• Zouk: Indian lifestyle and accessories brand.
• BoldCare: Men's health and wellness platform.
• Kapiva: Ayurveda-based health and wellness brand.
• Slurrp Farm: Food brand focused on products for children and families.
• The Ayurveda Experience: Direct-to-consumer Ayurveda and personal care business.
• Good Monk: Nutrition and wellness brand.
• Neeman's: Sustainable footwear and lifestyle brand.

The firm has also backed businesses such as Bira 91, Cureskin, Smytten, MetaShot, SuperBottoms and Nat Habit.

In September 2026, Sharrp indicated that it had made around 40 investments and deployed approximately ₹750 crore across direct investments and fund investments. It aims to deploy around ₹125–150 crore annually, with a continued emphasis on consumer businesses.

Leadership

Rishabh Mariwala – Founder and Managing Partner Rishabh Mariwala leads Sharrp Ventures and oversees its investment strategy. He is part of the Mariwala family, associated with the founding and development of Marico. His investment approach centres on consumer businesses, brand creation and supporting founders through different stages of company growth.

Divya Gupta – Principal Divya Gupta is part of the investment team at Sharrp Ventures, working across investment evaluation and portfolio-related activities.